Agriculture More Than Ever - it's time to tell the real story
Those of us involved in agriculture are fortunate to be part of a world-class industry. Agriculture
contributes more than $100 billon to the Canadian economy every year. Our industry is modern,
vibrant and diverse. And, it’s filled with forward-thinking people who love what they do.
The truth is that Canadian agriculture has never mattered more to Canada or the world. As the
world's fifth largest exporter of food, Canada is one of few countries capable of contributing to a
growing global demand for food.
While the future of our industry looks bright, research tells us that message isn’t understood by
the general public. To attract the people, investment and consumer confidence we need to grow
our industry, we need to tell the real story of Canadian agriculture.
Agriculture More Than Ever is a multi-year industry cause to improve perceptions of agriculture
and is proud to be an official partner of the cause.
How can you get involved?
You’re involvement can start today with a simple commitment to help share positive stories and change the conversation about the industry with friends, family and others.
You can also visit www.AgricultureMoreThanEver.ca. You’ll find resources to help you be an agvocate – someone who looks for opportunities to talk about what’s going well in agriculture and who fills in information gaps and dispels myths. You can also add your name to the Ag More Than Ever agvocate list to receive regular tips and tools to help you speak up for ag.
While on the site, take a few minutes to share your story about agriculture – whether it’s why you love the industry, what you do or just a few lines about what agriculture means to you. And, this doesn’t just have to be in writing – photos and videos are a great way to share your passion for agriculture.
Agriculture has never mattered more to Canada and the world. It’s time to tell the real story of Canadian ag. Together, we can build a brighter future for the industry we all love.